A clean and environmental type of publicity poster, we approached the design with light colour background but yet a stronger colour & emphasis on the message of the campaign - Say "No" to Plastic Bags. The background obviously tells or portray the clean, good and comfortable environment we will have if we pay more attention to the 4Rs - Refuse, Reduce, Reuse, Recycle. A clean background and make the message in foreground jump out more to increase the awareness on the audience.